01 / REPRESENTATION
Independent Sales Representation
Supporting medical device manufacturers and distributors with targeted product introductions, account outreach, and opportunity development under agreed commercial terms.
New York–Based Medical Device Business Development
Connecting Medical Technology with Healthcare Markets.
Barsukov Healthcare Group supports medical device manufacturers and distributors through independent representation, targeted market development, and healthcare relationship building across New York and New Jersey.
Our Focus
Commercial growth built on relevant healthcare relationships.
Manufacturer and distributor representation
NY/NJ territory and account development
Outreach to practices and healthcare organizations
Ongoing commercial coordination and market feedback
BROOKLYN, NEW YORKWhat We Do
The right products. The right conversations. The right market.
We help medical technology companies pursue commercial opportunities through focused outreach and relationship development in the New York and New Jersey healthcare markets.
Our approach combines local market focus with a clinically informed understanding of how providers evaluate medical products. We prioritize relevant accounts, clear communication, and long-term commercial relationships.
Our Services
Practical business development for medical technology companies.
Flexible support tailored to the product, territory, and commercial objectives of each engagement.
02 / MARKET DEVELOPMENT
Territory & Account Development
Identifying relevant healthcare organizations, building prospect lists, qualifying opportunities, and developing focused go-to-market plans for NY/NJ territories.
03 / PROVIDER ENGAGEMENT
Healthcare Relationship Building
Coordinating product conversations with physicians, ambulatory surgery centers, specialty practices, and other appropriate healthcare organizations.
04 / GROWTH SUPPORT
Commercial Follow-Through & Market Feedback
Maintaining structured follow-up, communicating market insights, and supporting ongoing business relationships in coordination with manufacturer or distributor partners.
Who We Work With
Focused on the people behind healthcare decisions.
We connect product-focused businesses with organizations where their solutions may have a relevant clinical and operational fit.
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Manufacturers & DistributorsExploring independent representation and new account development.
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Specialty Practices & ASCsOrthopedics, spine, podiatry, procedural care, and related specialties.
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Hospitals & Outpatient OrganizationsWhere product needs and procurement workflows align with partner offerings.
Areas of Interest
Selective categories with a clear healthcare use case.
Product discussions and commercial activities are considered case by case, with attention to partner authorization, product suitability, and applicable U.S. regulatory requirements. These categories indicate business interests, not an inventory of products currently offered for sale.
Our ApproachSTEP 01 STEP 02 STEP 03
A focused, partnership-led process.
Understand the Product
Review intended customers, product positioning, commercial objectives, and relevant market requirements with the prospective partner.
Develop the Territory
Identify prospective accounts, prioritize outreach, and establish a practical engagement strategy for the agreed market.
Build Relationships
Coordinate introductions, follow up on opportunities, and share feedback that supports informed business decisions.
About the Company
Clinical perspective. Commercial focus.
Barsukov Healthcare Group LLC is a Brooklyn-based medical device business development and independent representation company focused on New York and New Jersey.
Founded by Yauhen Barsukov, RN, a New York State-licensed Registered Nurse with formal nursing and medical education in Belarus. His background includes nursing studies at Belarusian State Medical College (2010–2013), medical studies at Belarusian State Medical University (2013–2019), and prior adult intensive-care nursing experience.
This clinical background informs conversations about provider workflows and product relevance. Our work remains focused on independent commercial representation, partnerships, and market development—not the provision of clinical care.
NY State Registered NurseMedical EducationClinical Experience
Yauhen Barsukov, RN
Founder | Business Development
View Founder’s LinkedIn Profile ↗Let's Connect
Let's explore what we can build together.
If you represent a medical device manufacturer or distributor seeking focused development in New York and New Jersey, we'd welcome an introductory conversation.
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